Our company Gel Hemen Bilişim ve Yazılım A.Ş. (“Gel Hemen and or and nor the Company”) in the name of data officer within the scope of the Personal Data Protection Law no. to obtain the express consent of the personal data processing activities.
For the following cases where the personal data processing conditions in Articles 5/2 and 6/3 of the Law cannot be met, it is necessary to obtain the express consent of the customers in order to process personal data. Regarding the processes that do not require explicit consent, data processing activities are carried out within the scope of the Lighting Text, and in the processes requiring explicit consent, data are processed in accordance with the basic principles specified in the Lighting Text.
In this context, the personal data of the customers are processed in accordance with the procedure set forth in Section 3 - Article IV of the Policy on the Processing and Protection of Personal Data within the scope of Law No. 6698. Accordingly, personal data; creating campaigns for customers, presenting special opportunities to gelHemen by gelHemen business partners, cross-selling, identifying the target audience, conducting activities that increase user experience by developing a customer experience, improving the operation of mobile application and the website of gelHemen. needs, personal and direct marketing, personalized marketing and remarketing activities, personalized segmentation, targeting, analysis, and internal reporting activities, market research, planning and execution of customer satisfaction activities, gelHemen's products and services to be offered to the relevant persons by being customized according to their tastes, usage habits, and needs. Planning and execution of the sales and marketing processes of gelHemen's products and / or services in general terms, including the purposes of planning and execution of the relationship management processes, within the scope of the planning and execution of the processes of establishing and / or enhancing the products and / or services provided by gelHemen. It may be processed in accordance with the approval of the Client and shared with the parties specified in the Lighting Text for these purposes.